In this conversation, The Wall Street Journal's Tim Higgins discusses the tumultuous landscape surrounding Elon Musk and Tesla, exploring themes of brand destruction, political influence, and the challenges Musk faces as a leader. He delves into the impact of Musk's behavior on Tesla's reputation, the rise of Chinese electric vehicles, and the controversial Cybertruck. The discussion also touches on Musk's political ambitions and the broader implications for the automotive industry. Higgins is also the author of "Power Play: Tesla, Elon Musk, and the Bet of the Century.”
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