Not all those in the PR world love the idea of a stunt. Do they work? Sure. They are intended to wow - and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama-filled stunt can provide excitement, but there also needs to be a level of engagement - which requires you to do your homework and planning BEFORE the stunt takes place. In this Quick Hit, we invite you to listen to real-world examples of our experiences. Make sure to catch the full episode with tried and true tips here.