An interview with Katie Read, LMFT about what it means to be a Therapreneur and the frequent mistakes that therapists make when writing their websites. Curt and Katie interviewed Katie about the unique challenges for therapist marketing and how to use Motivational Interviewing to improve your website.
It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.
To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Katie Read, LMFT
Katie Read, LMFT, helps therapists grow...then OUTgrow...their practices! Katie helps clinicians overcome scarcity-mindset, get clear on their most meaningful work, create highly-converting websites, and create additional income streams in coaching, consulting, course creation, and more!
Connect with Katie here:
www.katieread.com
www.facebook.com/groups/therapreneurs
www.facebook.com/therapreneurcoach
In this episode we talk about:
How crappy therapist websites are
The desire to move beyond the therapist office
What a “Therapreneur” is
How to outgrow the old ideas of what therapists can be
When therapists are pushed down for being “too big”
Debunking the idea that therapists are shy and mousy
What happens when you look beyond the office
The problems most therapists make when writing the copy for your website
The importance of using the clients’ language when describing clinical concerns
The scourge of psychobabble, academic, or jargon language used in websites
How to include your achievements and CV information on your website, if it is relevant for ideal client
What therapists bring to the marketing game
Why videos are important for your marketing
How to use Motivational Interviewing to write your website
The awful truth that we all respond to scarcity marketing
The unique challenge for marketing therapy (without scarcity as a possibility)
Where the marketing questions can go wrong
The tendency of therapists to copy other therapists in their marketing and water down their voice
Why so many people use Brene Brown quotes
Designing your profile to speak to your ideal clients
How to find your voice and the language you can use to speak to the clients you serve
The importance of Niche for marketing, specialization, training, and efficacy
The fear of turning away clients – and why that is short-sighted
How to grow by niching down sufficiently for your area
