Clinician AND Entrepreneur: An interview with Jo Muirhead
An interview with Jo Muirhead, chief life changer and business coach, on how self-promotion positively impacts your clinical work. We also talk about how therapists need to invest in their business training to be a successful entrepreneur.
Interview with Jo Muirhead
Jo is Uber passionate about private practice. You should see the video on her home page of her website. She loves to empower clinicians to build profitable and sustainable businesses through doing more of the work they love, the way they love to do it (www.jomuirhead.com).
In this episode we talk about:
Jo’s story of being told she couldn’t build her business and doing it anyway
Being an entrepreneur and thinking bigger than what is in front of you, thinking ahead of your clients
The tendency for therapists to follow “the rules” to their detriment
What an entrepreneurial clinician means
Self-promotion and marketing
How professional organizations and ethical codes are behind the times related to self-promotion
The tendency of people to judge others in the FB groups
Getting in the head and the heart of your client, so you can give them something of value
What we miss in the therapeutic relationship when we stay too clinical
How consumers have changed since the dawn of the internet
The differences across countries related to practicing therapy
The importance of understanding what is going on in the world and how it impacts what you can do as an entrepreneur
Looking at the code of conduct or ethics code to determine how you behave as a professional
How therapists get in their own way by only “investing” in the free stuff to learn business
What to do when you don’t know what you don’t know
The trouble with jumping too early into alternative revenue streams
Managing expectations around what you can make and how to set up your business
The difference between alternative revenue streams and marketing tools
The most harmful myths that have been put out there about entrepreneurship
How so many people access information and don’t implement it
The shocking truth that not everyone needs to be in private practice
Working out what works best for you
Investing money AND time in building your business
What you should invest in first, when building a private practice
Getting clarity on who you are, what you do well, and how you move forward
Jo’s pushing against the “7-Step System” models that so many coaches use
Jo’s best advice for therapists wanting to become entrepreneurial clinicians
Resources mentioned:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy
This is Private Practice
Jo on Facebook
The Entrepreneurial Clinician by Jo Muirhead
PURPLE CO
jomuirhead.com
Previous Episodes Mentioned:
The Brand Called You
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
