An interview with Dr. Laura Louis, CEO of Couch to Podium, on how to move into public speaking as a therapist. We look at best practices, what therapists get wrong, and how to get started.
It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.
To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Dr. Laura Louis, CEO of Couch to Podium.
Dr. Laura Louis is the founder of the Couch to Podium academy which consists of a Facebook community, Courses Retreats, Seminars and a Mastermind. Dr. Louis teaches therapists and counselors all about the business side of speaking. She was able to book over 40 speaking engagements last year alone AND build a steady stream of speaking engagements.
Dr. Louis has conducted over one hundred paid speaking engagements nationally and internationally. She has negotiated travel, and expenses along with $3000 speaking fees. Dr. Louis' clients have launched paid speaking gigs, developed retreats and launched programs.
Dr. Louis has been featured on NBC, has been asked to speak for the American Psychological Association Conference and The National Sales Conference.
In this episode we talk about:
Laura’s program that teaches therapists how to move from doing therapy to booking paid speaking engagements
Speaking as an option to scale your business
The importance of you identifying your ideal client and what you teach them – that’s a talk
Identifying how to create the talk and who to pitch speaking to
Supporting your own dreams by being within a circle that is supportive
The benefit of getting unpaid experience in speaking (visibility, becoming comfortable, flowing through your talk, etc.)
Toastmasters as a great training ground
Building your list while speaking, so you can continue to support your audience after the talk
Social proof and understanding the experience – photos and videos – help you book speaking engagements
Monetizing your speaking through other offerings, back of room sales, licensing, etc.
Speaking to your target market to increase clients
Understanding how to assess what you can get out of speaking
Mindset changes needed to ask for pay or other benefits from speaking
Looking at the whole experience and benefits to determine whether you would like to take a speaking engagement
How to find paid speaking engagements
The need to adjust language to pitch to decision-making (pain points, solutions, without psycho-jargon)
The different types of applications, best practices
The differences between putting your own events on versus speaking for other people’s events
The ability to make money if you master the details of putting on your own live events
The need to understand sales and marketing to move forward with speaking
The time investment required when becoming a paid speaker
Relevant Resources:
We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links:
Therapy Reimagined 2020 Call for Speakers
Couch to Podium website
Couch to Podium Membership Program
Dr. Louis’ Facebook Group: Paid to Speak (Mental Health Speakers Group)
Dr. Louis’ Facebook Page: Couch to Podium
Dr. Louis’ Instragram
Dr. Louis’ website: https://www.atlantacoupletherapy.com/
Dr. Louis’ training: https://drlouis.clickfunnels.com/booked-to-speak32977293
Relevant Episodes:
Clinical Marketing
Beyond Selling the Couch
Open to Opportunity
So You Want to Plan a Conference
Connect with us:
The Modern Therapists Group on Facebook
Get Notified About Therapy Reimagined 2020 (and TR2019 Virtual Conference)
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
