Marketing with Empathy
An interview with Kat Love, on the hurdles therapists face when marketing their practices. Curt and Katie talk with Kat about how to develop relationships with referral sources on social media, advice on writing website copy, and the great importance of knowing yourself (and processing some of your stuff) when making a marketing plan. We also talk about some data you’ll want to review to adjust your planning and writing prompts to help get you started.
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
Interview with Kat Love
Therapists helped Kat heal from childhood sexual abuse, so now they specialize in helping therapists with their marketing. From helping you find the words to write to implementing the marketing strategies you need, Kat helps therapists get more clients, more referrals, and start making an impact. Check out Kat’s services that help with copywriting for therapists and marketing and business coaching for therapists.
In this episode we talk about:
The hurdles that therapists have to jump over to market their practice
How mindset blocks keep therapists from creating a marketing plan
The confusion and overwhelm in the DIY marketing space
When you don’t know how to execute your marketing plan
The problem of doing too many social media channels at once
How to network on Instagram, LinkedIn, and Twitter
Building relationships with people on social media
You can even do cold outreach and warm up the relationship within the digital world
The importance of doing things that align with your natural talents and interests
The type of data you should be looking at to adjust your marketing plan
Ideas for how to market based on who you are
Advice on writing website copy
How journaling and blocking out time for self-discovery can move you past your blocks
Understanding what works for you
Vulnerability and self-awareness required for building a business and a website
Your website isn’t about you
What you may need to process before you can get your marketing on point
The key things that need to come through in website copy
Speaking to clients’ pain points so they feel seen
Writing about the benefits of therapy in general as well as specifically with you
Listening to your clients and asking your family and friends to understand how you show up as a helper, listener, and therapist
Resources mentioned:
We’ve pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below may be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance!
katlove.com
empathycopy.com
Group Practice Owner’s Summit
Relevant Episodes:
Clinical Marketing
The Brand Called You
Connect with us!
Our Facebook Group – The Modern Therapists Group
Get Notified About Therapy Reimagined Conferences
Our consultation services:
The Fifty-Minute Hour
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
