Curt and Katie talk about the ups and downs of planning Therapy Reimagined 2018. We share tips and tricks for planning an event as well as things we’re going to do differently next year.
It’s time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.
In this episode we talk about:
Reflecting on Therapy Reimagined 2018
The importance of planning ahead
Creating time and space to do something extra
How to create buzz and excitement throughout a long event
Messaging and marketing
The importance of creating a cohesive marketing plan from the beginning
The loss of creativity and perspective when you are super busy and overwhelmed
Delegating when something grows bigger than you can manage on your own
The danger of burnout when working TOO much, even when you are doing something you love
Taking care of the details and creating templates for the next year
Event planning and negotiating with the venue – knowing what you don’t know
Planning ahead – not just creating stuff to use now, but actually making templates and structures that are repeatable
Getting and supporting sponsors
Creating relationships and leveraging them to grow the movement
Being very clear with the information that sponsors, speakers, and exhibitors can and should share, and when. How important it is to be specific.
Being directive, respectful, and specific on how people can help and participate
Understanding that we packed WAY TOO MUCH into 2 days
Thinking through your whole schedule from the participants’ perspective
Making sure you put forward clear instructions for your participants
The challenge we had with continuing education sign in and certificates (#fail)
How to vet speakers, working with them earlier in the process, the details that are important
Taking care of the technological aspects of presenting multiple speakers
Looking at it as a production, versus an “educational event”
Getting feedback from everyone who attended to improve (our deliberate practice)
Announcing the tentative plans for Therapy Reimagined 2019
How to incorporate feedback and criticism into future decision-making, and how important it is to be responsive
Resources mentioned:
We’ve pulled together resources mentioned in this episode and put together some handy-dandy links.
Katie Read Katie Write
#therapymovement
Our Facebook Group – The Modern Therapist’s Survival Guide Group
Relevant Previous Episodes:
Own Your Awesome Business (with Kelly Higdon)
The Burnout System
Addressing The Burnout System
Our event this year:
The Therapy Reimagined Conference in Los Angeles in October 2018!!
Our consultation services:
The Fifty-Minute Hour
Credits:
Voice Over by DW McCann https://www.facebook.com/McCannDW/
Music by Crystal Grooms Mangano http://www.crystalmangano.com/
