Today we're going to talk about a common type of toxic relationship between brands and underrepresented communities: Extraction.
True inclusive marketing is about sharing power and creating belonging. Belonging cannot exist when one party is constantly extracting value from the other. As we dive deeper into the concept of extraction, I will share examples from today’s business world with the hope that by bringing these harmful practices to light, we can all start to do better.
This episode will also cover:
The concept of co-creation and the different forms it can take
Best practices for engaging with communities you want to learn from and the dangers of traditional market research
Lessons learned from a popular Disney film
How to start adding value instead of extracting it, so everyone wins
Get the episode transcript here
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