In this powerful talk, Roshan Abbas - Founder of @KommuneIndia gets brutally honest about the creator economy, building your personal brand, and the reality behind passion vs. paychecks. From podcasting, LinkedIn growth, to mastering storytelling, he shares real examples, failures, learnings, and hard truths.
He talks about:
1. Why not to sell out and how to build value
2. The power of having your own “billboard” across platforms
3. Personal branding across LinkedIn, Instagram, YouTube
4. How culture marketing changed his business
5. Lessons from @ZakirKhan Imtiaz Ali, Ankur Tewari and more
6. Building content that lasts, not just viral reels
7. How failures and experiments lead to breakthroughs
8. The importance of having your own creative & commercial mix
9. Why your network is your net worth
This one session is a must-watch from Podmasters 2025, if you're a podcaster, content creator, storyteller or just figuring out how to navigate the ever-changing digital world.
