In Episode 6, Michael and Kimberly put on their academic hats to discuss Commodity Fetishism, a concept Karl Marx used to explain what compels consumers to buy the stuff we do and, ultimately, how understanding this fetishism helps us get out of the sustainability hole we’ve dug.
Key Topics
Why we care more about the ‘perceived value’ of a Ralph Lauren Polo shirt than the ‘real value’ of a plain old polo shirt
Why we can blame the Industrial Revolution for not talking to the person next to us who’s also been called for jury duty
Why ordinary people couldn’t afford the décor and houses that came out of the Arts & Crafts Movement
That there’s more to the global supply chain than just the goods we buy
Why you should be on the lookout for the ‘hidden cost externalities’ lurking all around us
Whether buying more stuff that’s ethically produced is better than buying nothing at all
How, despite some arguments, picking low-hanging fruit can lead to a Sustainable Planet
Recommended Resources
If you're up for it, Karl Marx on Commodity Fetishism
Eric Pickersgill's Removed series, a photo commentary on the impact smartphones
The Day the World Stops Shopping, suggested by a Sustainable Planet listener after hearing Episode 2
If you're into videos, here's one about Commodity Fetishism
