Shruti is the co-founder of Apnaklub, a startup connecting brands to retailers and powering millions of SMEs. Prior to founding Apnaklub Shruti was an associate at Bain & Company. In this episode she talks about what it's like working with SMEs and how to build trust with them and how to keep teams focused on solving problems and more!
Topics:00:00 Sneak Peak01:02 Intro02:00 Shruti's Startup Journey10:10 Going from consultant and investor to founder17:11 Working with SMEs21:11 Building trust with SMEs23:17 Will Apnaklub build inventory?24:51 101 of identifying product categories 27:51 Keeping teams focused on solving problems33:02 Counter intuitive insights on consumption in tier 2 & 3 cities35:26 How is Shruti upskilling?40:49 Secrets of the trade 44:26 The next 12-18 months at Apnaklub46:00 Books and podcast recommendations
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Connect with Shruti :Linkedin: https://www.linkedin.com/in/shrutipy/
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Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operatorTwitter: https://twitter.com/OperatorStartup
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