Lyrical rap has taken a backseat in today's music landscape, with streaming, TikTok, and playlist culture shifting the focus toward quick, catchy hooks rather than deep storytelling. Tracks like "Old Town Road" explode because they fit that viral moment, while albums like Kanye’s "My Beautiful Dark Twisted Fantasy" struggle to find the same attention span in 2024. Artists like Kendrick Lamar, Joey Bada$$, and Rapsody are still holding it down for those craving substance, but the question remains: in a world of fast hits and endless skips, can lyrical rap truly make a comeback?
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