BLACK WOMEN BUSINESS OWNERSWhat challenges and opportunities do black women business owners face? According to American Express’ 2019 State of Women Owned Businesses Report:Forty-two percent of all businesses are owned by women. Fifty percent of these businesses are owned by women-of-color, of which twenty-one percent are black women. Black women represent the largest minority group, and fastest growing segment of minority business owners. However, they earn the lowest revenue of any other minority or non-minority business owner. Houston, we have a problem…and an opportunity!As a large and growing market, women-owned businesses are an opportunity for marketers. Organizations that help women succeed contribute to not only their own success but to the flourishing of individual businesses and to the economy overall. Join our guest, the Honorable Suzan Johnson Cook, Founder/CEO of the Global Black Women’s Chamber of Commerce – in this discussion of opportunity, growth and positioning for success.
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