Sir Martin Sorrell is the Advertising and Marketing Icon who’s founded and built the world’s biggest advertising company WPP. When he left the company in 2018, WPP had a market capitalization of 16bn GBP and over 200.000 employees in 113 countries. Since he founded S4 Capital, a purely digital marketing company, roughly 2 years ago it’s market cap has reached well over 1.5bn GBP.
For Sir Martin Social Media Platforms are ‘supremely powerful’ due to their global reach and the velocity at which information can spread across the globe. Facebook boast over 3bn monthly users, so eliminating hate speech on its platform is pivotal. However, Sir Martin does NOT believe companies should pull or pause their advertising from platforms such as Facebook or Twitter. Economic pressure through ad boycotts is wrong and does not work in the long run. Constructive dialogue and finding a solution for true change is the better strategy.
Using Twitter as a global communication tool, is ‘extremely intelligent’… even for government representatives and Presidents. However, Sir Martin points out that communicating through Social Media needs to be done diligently and with a clear understanding of potential impact and ramifications of the content published. His Key advice for Life: ‘Find an Industry you enjoy, build a Reputation, don’t be a Job-Hopper, Learn Languages (Chinese) and Code. And if you can, start your own Company and invest in it. Disclaimer: I am an investor.
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