Ep. 106 Think you’re ready to scale? So did Target. 🎯🇺🇸➡️🇨🇦 In this episode, Merchon unpacks the retail giant’s disastrous expansion into Canada and massive boycott in United States, drawing a clear roadmap for business owners who want to grow without losing their values—or their customer base.
From DEI backlash to software fumbles and misreading a new market, this real-world case study shows you exactly what not to do when taking your business to the next level.
🎧 Tune in to learn:
Why a good reputation doesn’t guarantee success in a new market
What Wegmans does right that Target missed completely
How to preserve customer experience while growing your brand
When fast growth can actually backfire
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Chapters
00:00 – Intro: Why This Story Matters
01:37 – Merchon's Dilemma: Ethics vs Analysis
03:57 – Target in Canada: The Backstory
06:14 – What Went Wrong: Systems, Pricing, and Misalignment
10:29 – Wegmans vs. Target: The Power of Experience
13:02 – Lessons from Simon Sinek’s “Why”
16:31 – Key Takeaways for Small Business Owners
17:45 – How to Enter a New Market the Right Way
18:58 – Final Thoughts & Next Week’s Teaser
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