In this episode of Below Her Surface, Lily sits down with entrepreneur and business coach Jade Spooner to explore the raw truth behind building, scaling, and selling a multimillion-dollar wellness company. From early bodybuilding days to Silicon Valley accelerators and finally navigating a three-year exit, Jade shares the unfiltered lessons she’s learned about ambition, resilience, and what it really costs to chase big goals.
Together, Lily and Jade discuss:
- The shift from bodybuilding meal plans to evidence-based nutrition and why it changed everything
- Leaving a corporate role at Google to pursue a health start-up full-time
- What accelerators and the Silicon Valley hustle really teach you—and what they don’t
- Scaling to a 30-person team, the culture challenges, and the power of hiring well
- Evolving from “just numbers” to a more holistic view of women’s health and hormones
- The turbulence of a multi-year exit and how Jade stayed the course
- Why success requires seasons of both hustle and softness
- Her next chapter: building a business app to support online coaches
Whether you’re a practitioner, founder, or simply curious about the reality behind glossy business headlines, this episode is a candid look at what it takes to grow—and let go of—a company while staying true to yourself.
