Most fitness business owners are missing one crucial ingredient in their marketing: a full-funnel strategy. In this episode of Profit Made Simple, Coach Dan Henderson is joined once again by digital marketing expert Bec Anderson, who breaks down exactly how to structure your ads for success in 2025. Together, they unpack why bottom-of-funnel-only tactics are failing in today's saturated and sceptical market—and what to do instead. From brand awareness campaigns to lead magnets and trust-building testimonials, Bec shares practical insights on building a funnel that not only attracts leads but nurtures them into high-quality clients. If you're still running the same ads as 2023, this is your wake-up call.
Our favourite quotable moments:
“Your ads can’t look like they did in 2023. It’s just not going to be good enough anymore.” – Bec Anderson
“You’re not asking people to marry you yet. You’re literally just saying, ‘We’re here.’” – Bec Anderson
“If you can only run one ad, run a VSL. You, talking to the camera, telling people who you are and how you fix their problems.” – Bec Anderson
Resources:
Dan Henderson - Website, Instagram, Facebook and YouTube
About Bec:
Bec Anderson is a fitness industry veteran and Meta Ads specialist who works with over 60 clients globally, helping fitness businesses generate quality leads through smart digital marketing strategies.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Related:
meta ads, digital marketing, AI, lead generation, customer acquisition, video ads, fitness business, advertising strategy, CAC, LTV, ad creatives
