Ash Bent hit $4.2 million per month in just two years after pivoting to neon signs during COVID. He was spending $100,000 per day on Facebook ads and burning through cash to chase growth. He fired 40 people in a single day and felt... free.
Now running Kloud, an ice bath company built on health and sustainable growth, Ash shares the lessons most entrepreneurs learn too late: funding is overrated, rapid scaling is like fast food (feels good but destroys you), and if your business isn't aligned with your values, it won't last.
From million-dollar months to rock bottom and back, this is the story they don't tell you about entrepreneurship.
0:00 - Intro: From $4.2M/Month to Firing 40 People2:15 - COVID Pivot: 80% Revenue Drop to Launching Neon Signs5:30 - $0 to $500K in Days: Every System Broke9:45 - First Meta Ban: Lost My Main Revenue Channel12:20 - Spending $100K Per Day on Ads at Peak16:10 - Second Meta Ban: Burned $800K in 30 Days19:45 - The Collapse: Firing 40 People in One Day22:30 - Why I Felt Free After Losing Everything28:15 - Building Kloud: Ice Baths and Sustainable Growth35:50 - ADHD Diagnosis Changed How I Build Companies41:30 - Lightning Round: Why Funding is Overrated48:15 - Scaling Too Fast is Like Fast Food50:45 - Work-Life Balance Doesn't Exist—Just Be You
Follow Ash Bent:
Instagram: www.instagram.com/_ashbent/
LinkedIn: www.linkedin.com/in/ash-bent-8185a317b
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark’s Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/
