One million followers in 30 days…sounds crazy, right? Not if you’re my guest today. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities like Taylor Swift, Rihanna, Katie Couric to name a few.
He got his start in the entertainment world and elevated to Vice President of Digital for Paramount Pictures. He is now the best-selling author of the book One Million Followers and just released his second book Hook Point: How to Stand Out in a 3-Second World
Highlights from our conversation:
What a "hook point" is and why it is so valuable to understand how to use them
How Taylor Swift turns fans into brand advocates
Why the testing is so vital (3 part testing equation)
Why we need to focus on pattern interruption in this noisy world
Misconceptions from his book
Characteristics of shareable content
Facebook as a market research tool
Why we shouldn't ignore emerging markets
Working with Katie Couric on over 200 celebrity interviews
You can find Brenden:
Website: https://brendanjkane.com/
Email: bkane@brendanjkane.com
Books: One Million Followers and Hook Point
Social Media:
https://www.facebook.com/BrendanJamesKane
https://www.instagram.com/brendankane/
linkedin.com/in/brendanjkane
Links and Resources
30:20 Contagious: Why Things Catch On
Support the show (https://www.patreon.com/bePatron?u=23010497)
This is an encore episode and was originally published on November 2, 2020
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