Kent Yoshimura, the visionary behind Neurogum, has combined athleticism and neuroscience to transform the supplement industry. Discover how he strategically targeted biohackers and Silicon Valley tech enthusiasts, driving Neurogum to Time magazine fame from its Indiegogo debut. Kent shares tips on building teams, hiring smart, and preparing for success. He also emphasizes the importance of leveraging AI to optimize productivity and efficiency. Get inspired and get smart about business as Kent shows how to mix passion with branding for big wins.
Kent Yoshimura is co-founder & CEO of LA-based Neuro, a health and wellness company pioneering the creation of gum and mints infused with nutrients to promote health and wellness. Neuro specializes in creating approachable and effective consumable products designed to enhance mental clarity and productivity, allowing individuals to refresh their state of mind and accomplish more throughout the day. With a background in multimedia artistry and martial arts, Kent brings a unique perspective to his work. Additionally, he is known for his pursuits as a filmmaker and athlete.
💥HIGHLIGHTS:
First-Mover Advantage: Kent's approach focused on identifying a niche market of biohackers and Silicon Valley professionals, proving that specificity in consumer targeting can lead to a successful product launch.
Strategic Scaling: Learn about the delicate balance of bootstrapping and the right time to raise capital. Kent emphasizes careful growth with a keen eye on ROI and headcount-to-revenue ratios.
Cultivating Culture: Discover how Neuro fosters team spirit and personal development through unique annual challenges and continuously nurtures employees' growth aligned with company values like ikigai.
📱 SOCIAL MEDIA:
Instagram | https://www.instagram.com/austinzelan/
Facebook | https://www.facebook.com/austin.zee.7
TikTok | https://www.tiktok.com/@austinzela
YouTube | https://www.youtube.com/@austinzelanofficial
LinkedIn | https://www.linkedin.com/in/austinzelan/
Want to know more about Austin? You may visit http://www.cashflowpreneur.com/
💻 Connect with Kent Yoshimura:
Instagram | https://www.instagram.com/kentaro/
Facebook | https://www.facebook.com/kentaronic/
LinkedIn | https://www.linkedin.com/in/kentyoshimura
Want to know more about Kent Yoshimura? https://www.kents.world/
⏰TIMESTAMPS:
00:00 Created accessible gum and mint supplements.
03:44 Supplements helped recovery and led to partnership success.
06:42 Transition from initial group to mainstream success.
09:15 Entrepreneurs should embrace creativity for business growth.
12:41 Embracing technology while staying focused on fundamentals.
18:49 Started business without external investment, learned from mistakes.
20:52 Leveraging connections from reputable hires for growth.
23:39 Prepare for exit, capitalize on growth strategy.
29:30 One day per year for challenging personal goals.
30:25 CEO building EP, manager running Grand Canyon.
33:32 Performance-based bonuses, personal incentives, and career development.
37:53 Hiring is the hardest thing in business.
39:56 Retail data challenges; flexibility in partnerships.
