In today's episode, Aaron discusses going back to the basics of sales. He shares an experience of helping a new salesperson understand the importance of understanding a client's needs. He emphasizes four key aspects of selling: 1) Selling Yourself, 2) Selling the Company, 3) Selling the Product, and 4) Talking about Price. He also explains the four main functions of a sign: advertising, finding the location, giving directions, and setting the mood. Essentially, Aaron promotes a simplified and fundamental approach to successful sales.
HIGHLIGHTS:
Emphasis on the importance of returning to fundamental sales principles
Teaching experience with a new salesperson
The importance of understanding client needs
Four essential sales steps
Sign functions: advertising, location, directions, and mood-setting
Importance of face-to-face interaction
Simplified approach to sales success
SOCIAL MEDIA:
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TIME STAMPS
00:00: Prelude
00:12: Going back to the basics
01:01: What are you hoping to accomplish in the meeting?
02:46: The key to what the client needs
05:16: The importance of asking the right questions
07:26: What’s best for us when doing sales?
09:02: Sell yourself
10:27: Sell the company you're selling for
12:12: Sell the product
13:19: The price
15:27: What does the sign do for you?
16:17: The sign is going to set the mood for your clients
17:12: END
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