This episode of Sourcing Journal Radio focuses on data and how apparel and footwear companies can use it from both the product development and allotment side as well as from a marketing and personalization standpoint.
In this episode, you'll hear from:
Jose Chan, vice president of business development at Celect, a data analytics firm that draws insightful information from big data to improve same-store sales and increase online conversion
Guido Campello, CEO of the Cosabella brand, which offers intimates, loungewear, sleepwear and activewear and has recently expanded from solely wholesale into private label, licensing and direct to consumer
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