A Fleeting Story: How Twitter Fleets Failed
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Stories are usually posts that will just vanish usually after 24 hours. Before Snapchat introduced this idea of disappearing messages and content, back in 2013, every post on social media remained in the archives of the internet. Fast forward to 2021, and all of the leading social media platforms have their own stories feature but some of them may have been a little too late to the party.
Twitter only came up with its version of stories in late 2020, when they introduced Fleets. It was pretty much the same stories feature people had been using for years. A roll of posts, on top of your regular feed, just like Instagram stories. The content you see there from the accounts you follow disappears after twenty-four hours.
Fast forward to today, only eight months later, Twitter is calling it a day and shutting down Fleets.
Let's talk about Twitter today and how it failed to adopt one of the most trending forms of social media for younger generations in today's Company Forensics.
0:00 Twitter Fleets - Intro
1:47 Twitter Fleets - A Brief History of Stories
4:30 Twitter Fleets - "We're Sorry, or You're Welcome"
Read the video transcription + sources: https://slidebean.com/story/why-twitter-fleets-failed?utm_source=youtube.com&utm_medium=content&utm_campaign=ba-content
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Sidebean makes documentaries about startups, tech, and their impact on society. It is a venture-backed company that helps other startups navigate the complicated road to success. They love to cover stories around business, startups, and tech, trying both to teach and entertain.
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Disclaimer: This podcast is an independently produced audio adaptation of content originally shared by Sidebean. It was created by a fan who appreciates Sidebean’s thoughtful storytelling and wanted to make these ideas more accessible for audio-focused listeners. This is not an official production of Sidebean, nor is it affiliated with or endorsed by the channel. All rights to the original video content belong to Sidebean. If you are a representative of Sidebean and have any questions or requests, please feel free to reach out.
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