McDonald's just posted its first quarterly sales decline in four years. But here's what's really wild: this isn't happening during a recession. Fast food was supposed to be recession-proof, the go-to when times get tough. So why are people abandoning the Golden Arches when they should be flocking to cheap eats? In this episode, Emma Reid breaks down how fast food chains accidentally destroyed their own biggest selling point.
🎯 What You'll Learn:
• Why McDonald's meals now cost 40% more than 2019 (hint: it's not just inflation)
• How delivery apps quietly force restaurants to jack up prices by 15-30%
• The shocking truth about where McDonald's actually makes its money (spoiler: not burgers)
• Why your drive-through wait time has nearly tripled since 2003
👤 Perfect for: anyone who's noticed their fast food bill creeping higher and wonders what the hell happened to cheap, quick meals.
📍 Chapters:
[00:00] Emma Reid introduces the McRecession mystery
[01:45] The 40% price jump that broke fast food's promise
[04:15] How delivery apps became the invisible markup machine
[07:00] McDonald's secret business model (it's not what you think)
[09:30] The speed problem nobody talks about
[11:15] What this means for your wallet and dining choices
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🔍 Topics: fast food economics, McDonald's pricing, delivery app fees, franchise business models, inflation impact
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