Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:
How to adapt media strategies with shifting consumption
How to optimize budgets amid rising costs
How to align messaging for better client conversion
In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss:
Managing attribution challenges in traditional marketing
Building brand awareness vs. brand loyalty in legal services
The importance of memorability and creating memorable content
Developing clear brand messaging for billboards
Tips for maintaining brand consistency across different practice areas
Leveraging traditional marketing for community engagement
Guest Details
Alexander Shannara - Founder, Alexander Shannara Trial Attorneys
LinkedIn, Instagram, Website
Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys
LinkedIn, Instagram
Ed Herman - Managing Partner, Brown and Crouppen
LinkedIn, Instagram, Website
Jeremy Corray - Executive Vice President, Cool Fire Studios
LinkedIn, Instagram, Website
John Berry - CEO, Berry Law
LinkedIn, Instagram, Website
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
Work with Rankings: Connect
Time Stamps
00:00 Intro
00:40 Welcome: Future of Traditional Marketing Overview
01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics
02:00 Billboard Evolution: Alexander Shannara's Journey from 2008
03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution
05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution
07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach
09:07 Tech Stack Integration: HubSpot & Digital Solutions
11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection
14:00 Brand Affection Strategy: Moving Beyond Awareness
15:35 Community Content: Three Lawyers Eating Sandwiches
16:39 Authenticity in Marketing: The Power of Genuine Content
18:00 Finding Your Voice: Working with Non-Natural Performers
20:22 Brand Identity: John Berry on Three-Word Brand Definition
21:00 Veterans First Strategy: Berry Law's Focused Approach
22:05 Billboard Branding: The 2-Second Rule
24:00 Community Integration: Building Brand Through Local Involvement
27:07 Outro
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