On Brews News Week host Pete Mitcham and Brews News Founder Matt Kirkegaard, discuss the attention-grabbing beer stories of the week.
This week we are again joined by Zoe Ottway from Totem Marketing, we are also joined for the first time by Fiona Sproles from Adelaide's Dusty Cowgirl Designs.
Fiona is a former in-house designer for Little Creatures and her Dusty Cowgirl Designs continues to do graphic design and copy writing across the Little Creatures, White Rabbit and other craft brands for Lion. In the week that Coopers announced a nearly 10 per per cent decline in sales, we get our crack marketers to discuss Coopers woes.
In pushing the Cook Limit this week we also discuss:
CUB's history of getting history wrong and whether the true history of a brand is more valuable than a marketing version
DME goes into receivership
Queensland's craft beer strategy
Melbourne listeners, we will be recording our 200th Episode live at The Local Taphouse at 3pm on Sunday 9 December. We will be joined by a number of special guests including James Smith from the Crafty Pint, Luke Robertson from Ale of a Time and trademark expert James Omond, We have 15 tickets for listeners who would like to join us for some great chat, good fun and some beers. If you'd like to come along, email us. First come, first served.
