Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising. This weeks stories include:
Townsville Brewery and Bintani launch The Big Wet
Beer In Cider festival
Lion banishes blokes and banter in Hahn Ultra Crisp beer campaign
The growing prominence of mid-strengths, fruit sours and even low bitterness juicy IPAs
Pirate Life brews beer for MCG members
Tooheys Extra Dry commercial
Want to learn more about marketing? Here are Zoe's podcast recommendations:
Mumbrella
Back of House (listeners will recognise the first guest they had on their podcast!)
MarCast
Seize the Yay
Coffee Pods with Holly Ransom
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