This week, Better Beer as we speak with the person behind that brand, Nick Cogger.
Better Beer has become something of a Piñata for craft beer drinkers, particularly since its top 10 finish in this years’ GABS Hottest 100 Craft Beers, for a beer that doesn’t fit more traditional definitions of craft.
But even in his mid 30s Nick is no newcomer to the world of beer, with almost two decades in the industry already. As you’ll hear, Nick discovered the world of brewing when his father set up a Brew for U when Nick was just 16.
In this conversation we learn a lot about the industry through the prism of what Nick has learned through what he calls his ‘unsuccessful businesses’ that have led him to the juggernaut that is Better Beer, launched with The Inspired Unemployed and also craft accelerator Might Craft. We'll also learn why The Inspired Unemployed aren’t influencers, they are creators…and there is a meaningful difference.
Our partners
Radio Brews News is proudly presented by Cryer Malt, who we are thrilled to announce are back supporting us for another year of conversations. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner - and our premium podcasting partner - Cryer Malt is proud sponsor of this conversion and the Radio Brews News channel.
Every guest on Beer is a Conversation receives a new piece of exclusive merch - a branded Yeti Rambler mug, thanks to our good friends at Yeti.
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