This week we chat with Young Henry’s Richard Adamson and Zoe Catterall.
Listeners will recall that almost exactly a year ago we spoke with Oscar McMahon and Dan Hampton from Young Henry’s and, with so much happening in the beer world, we ordinarily wouldn’t speak to the same brewery so soon.
However, Young Henry’s is just turning 10, a milestone for any brewery and particularly one that has grown to be one of the largest independent breweries in the country,
If you want to hear about some of the business side of the business, we’d recommend you back back to the last episode, which is still very current. In this episode however, we wanted to explore how, in the rapidly evolving craft beer space, a brand continues to stay young and relevant in the market. Particularly one that is so steeped in the cooler end of the market with it’s very music industry centric brand.
So we spoke with co-founder Richard Adamson - who has been a recent guest through his role at the IBA, but also one of the newest employees, scientist Zoe Catterall. In many ways Zoe typifies the Young Henry’s brand, coming to the business through her musical connections more than her background in brewing. Zoe Catterall is a founding member, rhythm guitarist and lead singer for indie band The Buoys.
It’s a light-hearted and fun chat about some very significant challenges that growing breweries will have to face.
I hope you enjoy it as much as I did and that the musical references didn’t go as far over your head as they did mine. But check out The Buoys, they do rock.
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