This podcast is part of Hop Product Australia's 2021 Virtual Harvest program. Today you'll hear from Simon Whittock, who has been in charge of HPAs breeding program since 2007. He shares his thoughts on how hop growers and brewers can work to maximise fruity flavours and aromas in beer by better understanding several key classes of hop compounds and how they behave through the brewing process. Stay tuned for a special Q and A with Tim Matthews Vice-President of Global Brewing at Canarchy. He is focused on improving everything from product innovation to sourcing ingredients and improving the connection between brewers and growers. Q & A begins at 8:25.
