What if your next business idea isn’t something new to invent, but something familiar you’ve been overlooking? In this episode, Jason explores how meaningful opportunities often come from combining experiences that don’t usually belong together. Through everyday examples—from coffee and chocolate to music and road trips—he shows how simple mashups can create something far more powerful. Jason shares how his own framework grew out of blending relationship-building with practical business needs, and why your “normal” background might actually be your biggest edge. You don’t need to chase originality—just pay attention to what’s already yours and start connecting the dots.
