This episode features Matt Kleinrock, CEO of Rockway Exhibits + Events
The conversation focuses on brand building through events and exhibitions. Here are a few of the topics we cover:
Evolving from an exhibit house to strategic partner
The right way of doing face-to-face activations
Why you need to think like a marketer, tying exhibition successes to business goals
What constitutes a great mix at an event or exhibition
Why showing how you are different beats claiming your are better and the challenges of branding
Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.
