In this episode EventMB's editor-in-chief, Miguel Neves, and guest Martin Sirk, Owner of Sirk Serendipity, discuss:
The flight to quality across the event industry
The real purpose of meetings
Events are more about rituals than content because they give us a sense of shared purpose
How remote workforces means more regional-wide meetings to build culture and promote understanding
How smart destinations use resources (people/companies) for the benefit of events which ultimately benefits the destination
Future predictions include: failed meetings, merged meetings and whole companies departments attending meetings as a retreat
The meetings of 20 people today are the events of 1,000 in the future
