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Leanne Calderwood, Personal Branding and LinkedIn Trainer
 
In this episode EventMB's editor-in-chief, Miguel Neves, and guest Leanne Calderwood discuss: 

How our personal brands become part of what our clients experience

Why you should always tie your personal branding efforts to professionals goals

Why investing in one main platform for personal branding is the way to go

Why LinkedIn is the ideal place advocate and share our thought leadership

What are the content styles that work best right now on LinkedIn

Why the industry needs innovation and why simple returning to normal is not the best possible outcome of the pandemic