Carina Bauer, CEO at IMEX Group, talks with EventMB Editor-in-chief Miguel Neves about the need for flexibility and collaboration in the events industry.
They cover topics such as:
How flexibility and cooperation with all clients and partners is key to delivering events in times of uncertainty
Why creative approaches to online events in 2020 have shifted to more practical content-driven approaches in 2021
How IMEX plans to continue to experiment with ways to bring the trade show to life online
How IMEX is internationally not called a hybrid show and is not trying to offer business appointments online
What drove the resilient IMEX team is be closer to clients and partners than ever before
Why IMEX has invested in IT, innovation and marketing and design
What a hybrid workforce means for the event industry
Why more sustainable events are possible should be the goal of all event organizers
