This episode features Heidi Legein, founder of The MICE Guru, in a discussion around digital strategy for events. We discuss:
The importance of consciously creating a digital strategy for both events and businesses in the event industry
Why event tech vendors should work collaboratively with digital event experts to help clients create outstanding digital events
Overcoming the challenges of creating engaging digital events
How digital events can absolutely benefit venues and destinations, provided there is a well-defined digital strategy
What events can and should be hybrid in format
