Episode #38 of the Event Manager Podcast features Stephanie Cheung, Director of Strategy & Insights at MarketID.
The conversation focuses on the exciting world of destination marketing. Here are a few of the topics we cover:
How cultural exchange can make events truly enriching experiences
How destinations can help events drive change
The importance of managing expectations for any destination
Recipe for destinations to make use of technology in their marketing strategy
Why a long-term investment strategy in the metaverse, web 3.0 and NFTs may be important for destinations
