In this episode we talk with Alon Alroy, co-founder and chief marketing officer of Bizzabo.
The main topic of our conversation is the recently launched book, Event Success - Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences written by Alon along with fellow Bizzabo co-founders Eran Ben-Shushan and Boaz Katz.
We discuss a wide range of related topics including:
How the best consumer experiences today are hybrid
How more than ever before, planners are understanding that value of data
Why a great event is an impactful event
Why a hybrid event strategy is necessary in the current climate of uncertainty
What a successful event of the future looks like, which involves creating completely unique experiences for every single participant
