Listen

Description

Claus Raasted is the Director of The College of Extraordinary Experiences and Coach at McKinsey & Company
In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss among other things:

Curating attendees to create unique experiences

Using in-person event experiences to generate auxiliary revenues

How breaking social rules is the key to creating productive ideation sessions

The cost of disruption and how you cannot please everyone

The rise and fall of Dziobak Larp Studios and the dangers of over-delivering

How productivity is more approachable than innovation

How reframing challenges can turn them into opportunities

How focusing on delight rather than eliminating mistakes can create amazing opportunities

Read the latest news, attend events, and compare products about the meetings and events industry at EventMB.