This episode features Rick Taylor, CEO of The Business Tourism Company.
The conversation focuses on the rise of African destinations for business events. Here are a few of the topics we cover:
The challenge getting governments and investors to appreciate the value of a convention bureau
Why a convention bureau no better investment for a destination because it is key to attracting additional foreign direct investment
The process of working with the world bank in setting up national convention bureaus
The importance of forming regional event industry associations to unite stakeholders
Africa 2063 - the African Union’s development blueprint to achieve inclusive and sustainable socio-economic development.
