The episode of the Event Manager Podcast features Eric Holmen, CEO at Splash.
The conversation focuses on event marketing and the importance of small scale meetings for businesses.
Some of the topics we cover include:
How the concept of events can apply to so many different types of gatherings
The importance of impressing guests with great design
The challenges of create a Software-as-a-Service tool for the event industry
Why small events outperform large events
Why data and ROI are even more important going forward
