This episode features Merijn van Buuren, CEO at Event Mender.
The conversation focuses on how virtual events have evolved, including how audience expectations have changed and how event technology has advanced in the last few year.
Here are a few of the topics we cover:
The evolution of virtual events from reluctant pivoting to high level online productions
How audiences have evolved and expect much more from virtual events today
Why personalization is key to really impressing participants
Why listening closely to event professionals is so important to developing successful event tech products
Why the industry needs to break outside its bubble to really evolve
