This episode features Andrew Pearson, chief marketing officer at Webex Events (formerly Socio)
Our conversation revolved around using event tech to creative intuitive experiences.
Some of the topics we cover:
How events have always been part of Andrew's entrepreneurial journey
Why simplifying process and features is the way to go
The importance of single source of content truth when it comes to event apps, websites and other internal or external
Why fun moments in virtual events really matter
Why interaction is important to make people attending virtual events live
This podcast is produced by Skift Meetings, the leading media company embracing the future of business events. We invite you to explore all our content at www.skiftmeetings.com which includes daily news, reviews, reports, guides and live events, all created exclusively for professionals working in business events.
