This episode features Marta Gomes, ICCA President and Deputy Executive Director Sales Division at VIPARIS.
Here are a few of the topics we cover:
The convention model for VIPARIS and Paris' position as a global business city
Creating real partnerships with associations & the clients of ICCA members
The need for the meetings industry to build back better and what this might mean for the ICCA model
Why engagement is the best measure of an association’s success
Why it's important to be part of an industry where impactful things happen
