This episode features Ken Holsinger, senior vice president of strategy at Freeman.
The conversation focuses on attendee research.
Here are a few of the topics we cover:
Asking questions to large number of people live is very powerful
Why it’s important to matching sentiment data and behavior data
Overall attendance is now tracking at 84% across sectors, was 65% in the Spring
Business and personal is overlapping - important new reality
Continue to learn from your audience, consume information in all places, and accept that things will keep shifting
