This episode features Geneviève Leclerc, Co-Founder & CEO of #Meet4Impact, in a conversation about measuring the impact of business events.
Here are a few of the topics we cover:
Working with impact starts with questioning the destination selection process
Why societal impact includes everything (sustainability, DEI, legacy, etc.)
The link between social innovation and the impact of business events
How impact is what links short-term KPIs and outcomes to long-term change
Why stories are so important to deliver qualitative impact
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