With more hotel booking options becoming available to travelers, hotel brands must consider their distribution approach and direct booking strategies.
This Analyst Session discusses hotel distribution, with a particular focus on direct booking. As a supplement to our Skift Research Report of the same name, we discuss results from our Hotel Direct Booking Survey, which collected responses from 370 hotels around the world. Hotel distribution strategies are discussed, along with specific case studies of hotel companies.
What You'll Learn From This Podcast
Comparison of direct and non-direct channels
Overview of commission rates and costs
Case studies of hotel company distribution and direct-booking campaigns
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