Joining us today on the Clever Investor Show is Josh Snow
In today’s podcast episode, Cody and Josh share their entrepreneurial journey, from building a successful lead generation business in the insurance space to creating a range of oral care products sold globally, to utilizing AI in real estate and exploring its potential implications. They emphasize the importance of persistence, personal branding, and mentorship in overcoming challenges and achieving success. Their conversation touches on communication skills, the impact of social media, and the need to align individual self-interest with the larger vision to create a successful team. Overall, their inspiring journey highlights the power of innovation and the ability to adapt to changes in technology and industry.
HIGHLIGHTS:
He talks about his experience of starting an agency and learning how to make money on social media by running ads for small businesses. He emphasizes the importance of learning a skill that solves a business pain point, charging a little less than the market rate, over-delivering, and then asking for referrals.
Josh discusses the importance of regulating one's responses and practicing stoicism, as well as the ability to create content and build a personal brand.
TIME STAMPS:
00:00 - Prelude
00:11 - Introduction to Josh Snow
02:43 - How did Josh get into the industry?
03:01 - How Snow was built?
05:10 - What did they do to generate over 90% of their leads and customers internally?
6:45 - What was the innovation in the business and why did they start with a lower payout rate?
7:50 - Josh built and acquired call centers and affiliate marketing to diversify their business across various platforms
8:46 - How did Josh build a profitable business utilizing competitive advantages, resulting in a $70 million transaction?
10:26 - You kind of have to CHOOSE which horse you're BETTING on!
13:21 - Celebrity partnerships
14:16 - Did Josh start their business by searching for an opportunity or did he stumble upon it?
15:17 - You're not supposed to wait in the middle, it's DANGEROUS
18:51 - Where did Josh go to get his first product?
23:01 - What is the unique use of charcoal in Snow's oral care products and why did the company decide to incorporate it in a specific way?
24:34 - What's the number one most attractive trait asked by men and women?
27:31 - Is the ultimate goal of the business to sell to a big brand or to acquire other companies and become a major player in the industry?
30:25 - What are the profit margins for a company?
32:20 - What else Josh is working on at the moment?
36:05 - Josh as an entrepreneur and investor SEEKS to spread risk in their career but AVOIDS taking too much risk
36:52 - How does Josh aim to open up their investment opportunities to others and why is it important to them?
40:40 - Did Josh go to college or not?
41:33 - Led Josh to build a little agency which grew into a large agency building
43:32 - Learn a skill one thing that HELPS a business pain point
47:16 - What’s the reason why it’s tough to cut costs?
54:27 - Core skills an entrepreneur needs to HAVE
56:33 - Highest paid skill in the world is COMMUNICATION
57:37 - The power of telling GREAT stories
1:04:43 - Law of attraction and business opportunities.
1:07:50 - Why verification doesn’t matter?
1:11:18 - How to crowdsource content for free.
1:15:50 - How to use Ai in real estate
1:21:18 - Generative Ai and the future of dating
1:25:05 - Lessons learned from getting Josh's ass kicked
1:29:03 - Cashflow management is the best skill an entrepreneur can learn!
1:31:25 - Mentors and friends
1:35:47 - How to recruit talent on Linkedin?
1:40:49 - Advice to the 13-year-old Josh
1:45:45 - How can you support them?
1:47:49 - END
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