In this episode, Cody and Joel explore the evolution of success and the desire to simplify and give back after achieving financial freedom. Joel's emphasis on mentors and their transformative impact on the mindset and the future is evident in his own journey. Through sharing resources and experiences, Joel's generosity extends beyond his financial accomplishments. Setting goals beyond material wealth and finding true fulfillment becomes a focal point, as Joel encourages breaking free from limitations and reaching their full potential.
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About Joel: Joel Marion, CISSN, NSCA-CPT is a 5-time bestselling eBook author who has been featured all over the media throughout his 18-year career, including on the pages of more than 20 popular national newsstand magazines such as Men's Fitness, Woman's Day, Oxygen, Clean Eating, MuscleMag International, and Muscle & Fitness Hers. Joel is also the Co-Founder of BioTrust Nutrition, one of the fastest-growing and largest eCommerce supplement companies in the United States, and the host of the top-ranked podcast, Born to Impact.
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HIGHLIGHTS:
Cody and Joel discuss success, evolution, and giving back after achieving financial freedom.
Joel highlights the significance of mentors in reshaping mindset and future success.
Joel's journey inspires wealth creation and a positive impact beyond material wealth.
Building relationships and surrounding oneself with the right people accelerates financial milestones.
Strategic connections, self-belief, and continuous learning led to the publishing industry's success.
Email marketing's power lies in quality over quantity.
Understanding email metrics, segmentation, and clean lists ensures effective delivery.
Tips for improving email marketing include creative sender names and subject lines.
Reflection on financial success, tax planning, and owning a private jet.
Joel advises taking things slow, prioritizing relationships, and learning from mistakes for a purposeful life.
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SOCIAL MEDIA:
Website URL: https://www.joelmarion.com/
Joel Marion IG 👉 https://instagram.com/joelmarion?igshid=MzRlODBiNWFlZA==Â
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TIME STAMPS:
00:00 - Prelude
00:11 - Introduction to Joel Marion
01:24 - Joel talks about his podcast Born to Impact
02:57 - How did Joel get into health and fitness?
04:50 - The full circle from teaching high school to coaching
05:54 - Why he decided to coach basketball
06:26 - Joel’s humble beginnings to becoming a successful individual
09:22 - How Joel got his first million?
09:47 - His first full year in business
11:27 - How to make the 700k
12:52 - The biggest lesson learned from the failed book project
14:04 - Hiring the first coach
14:56 - One of the smartest checks ever written
16:16 - Connecting with Craig on ClickBank
16:55 - Always serve first
19:11 - Huge breakthroughs, starting a mastermind with Mike Geary
19:56 - Creating relationships and credibility in the industry.
20:49 - The gap between number one and number two
22:48 - Launching an ebook eight months later
23:33 - Becoming one of the top copywriters in the fitness industry
24:00 - The power of an email list
25:45 - Jeff Walker's formula, pre-launch list
26:38 - The size of a 20 million-person email list
28:30 - Targeting customer lists and leads per month
29:52 - The steps to email marketing
30:21 - Get involved with clever capital fund
31:47 - Email tips and tricks to give away to followers
33:25 - Building a list of paid channels
36:45 - Email tips to dramatically increase responsiveness
38:05 - Double the open rate and double the click rate
40:04 - Be mindful of who you are sending to
41:15 - Narrow down the 30-day open rate
41:44 - 30-day openers and 180-day clickers
43:01 - The importance of having an effective email list
46:42 - How did Joel get rid of taxable income?
49:26 - The reality of chartering a private plane
51:26 - The tax savings from buying a private jet
53:32 - The cost of maintenance on an older plane
54:40 - How to make money on a plane
59:42 - The value of mentorship
01:48:01 - How good does it feel to just simplify sometimes?
01:03:23 - Taking care of kids 24/7 is a big source of stress
01:04:11 - Building a compound
01:06:04 - Cody’s one of the biggest mistakes
01:06:39 - Success looks like having a lot of stuff
01:09:37 - Keep it simple and focus on assets
01:10:15 - What Joel would tell his 13-year-old self
01:13:33 - The importance of having a strong foundation
01:14:05 - One thing Joel would have done differently
01:15:57 - How to connect with Joel on social media
01:17:48 - Quality of life comes from being of service to others
01:18:38 - How to support Cody’s podcast?
01:19:10 - Free real estate success kit
01:19:50 - END
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