Independent hoteliers are under pressure from every direction, and now there's an AI mandate on top of it all.
Wil sits down with Adam Harris, Co-Founder and CEO of Cloudbeds, to cut through the noise. Adam's argument: most operators aren't failing because they lack effort or the right tools.
They're failing because they haven't defined the problem, and they're sitting on fragmented data that makes even the best AI useless. The takeaway: AI isn't the strategy. Better questions, better data, and better decisions are.
This episode is presented by Cloudbeds. Connect with Cloudbeds at https://www.cloudbeds.com/gmh, and you can subscribe to Adam's newsletter here: https://www.cloudbeds.com/newsletter/
00:00 Meet Adam Harris
01:37 The Operator Squeeze
04:04 When Tech Becomes a Burden
07:25 AI Starts With Questions
08:37 Deterministic vs Probabilistic
12:24 Cleaning Up Hotel Data
13:49 Cloudbeds Signals In Action
16:35 Autonomous Coding And Caution
18:21 Future Of Hospitality Systems
21:55 Closing Takeaway
